Any website handler or developer worth their salt will swear by the importance of link audits in minimising the risk of inviting a Penguin update or Google penalty. However, novices and those who haven’t tasted this bitter pill yet often fail to recognise the criticality of this function. A link audit helps you to manually gauge the quality of the various links present on your website, before you decide to undertake a clean up task through the disavow tool.
The fact that Google invests its time and effort in analysing backlinks and taking action on the fraudulent ones speaks volumes about the importance of right link in the world of SEO. A periodic full link audit is essential for your website’s health and a certain prerequisite in devising a sound digital marketing strategy. Though there is no ‘right’ time to carry out a link audit, there is definitely a ‘wrong’ time – that is waiting until your SERP rankings take a hit due to a Google penalty.
However, even if you have delayed a link audit long enough to invite a Google penalty or unnatural link warning, all is not lost. You can still take corrective measures to get back on the road to recovery, and gradually improve your SERP existence. For a lot of people, How to find a Google penalty remains the most daunting question. (more...)